They Call It "Service." We Call It Robbery.
It's 2026.
You can summon a car in 30 seconds. Transfer money across the world instantly. Have AI write your legal contracts.
But sell your house?
That'll be $60,000 for someone to unlock a door and read from a script.
Welcome to real estate—the last industry that operates like it's 1985, charges like it's robbing a bank, and gaslights you into thinking you need them.
You don't.
The Math They Don't Want You to Do
For what exactly?
- Unlocking a lockbox? (There's an app for that)
- Taking photos? (Your iPhone does it better)
- Listing on MLS? (A $300 service)
- Negotiating? (You've been doing that your whole life)
- Paperwork? (AI handles that now)
$24,000 for services worth maybe $2,000.
But here's the truly obscene part:
When the market's hot, they collect a windfall for doing almost nothing.
When the market's cold, you absorb the loss while they still take their cut.
"Win or lose, they win. Every. Single. Time."
The Origin Story: How This Became War
This movement wasn't born in a boardroom. It was born from betrayal.
One of our founders had a property. Beautiful piece of real estate. Decided to try the "premium" auction route—Concierge Auctions, the supposedly prestigious option.
What happened?
$200,000 in fees. Regardless of outcome.
Not contingent on success. Not aligned with the seller's interests. Just a quarter million dollar toll to attempt to sell your own property.
The property didn't sell at the price it deserved. The auction house didn't care. They got paid.
Sitting there, watching six figures evaporate for nothing, something clicked:
"I don't even care if I make money off this. I just want to fucking disrupt this entire industry."
That rage became this movement.
The Industry's Dirty Secrets
Secret #1: The MLS is a cartel.
Multiple Listing Service sounds official. It's actually a private club that agents use to gatekeep listings. They've convinced everyone it's essential. It costs them pennies. They charge you thousands.
Secret #2: Buyer's agents work against you.
When a buyer's agent shows you a $500K house instead of a $400K house, they make an extra $3,000. Guess which one they're steering you toward?
Secret #3: "Market expertise" is a Google search.
Comps? Zillow has them. Market trends? Public data. The "expertise" they charge $30K for is available free to anyone with WiFi.
Secret #4: They need you more than you need them.
The NAR has 1.5 million members. Most close 2-3 deals a year. They're desperate. You have the leverage. They've just convinced you otherwise.
Secret #5: The 6% isn't real.
It's not law. It's not fixed. It's a gentleman's agreement among an industry that doesn't want to compete on price. And recent lawsuits are proving it's been illegal collusion all along.
The World Has Changed. Real Estate Hasn't.
Every other industry got disrupted:
- Taxis → Uber (drivers keep 75%+)
- Hotels → Airbnb (hosts keep 97%)
- Stockbrokers → Robinhood (commission: $0)
- Travel agents → Expedia (you book yourself)
- Banks → Venmo, crypto (instant, free)
Real estate agents? Still charging the same 6% they charged in 1950.
Seventy-six years. Same percentage. While every single supporting technology became 1000x better and cheaper.
It's not that disruption is hard. It's that the cartel fights dirty—lobbying, gatekeeping, fear-mongering, regulatory capture.
Until now.
Enter the AI Agent Revolution
Here's what an AI agent can do in 2026:
- Price your home using every data point in existence
- Generate professional listings and photography guidance
- Handle scheduling, showing coordination, and follow-ups
- Negotiate using game theory, not gut feelings
- Draft and review contracts with legal precision
- Guide you through closing step by step
- Answer questions 24/7 without commission breath
Cost? A fraction of traditional fees.
Alignment? 100% with YOU, the seller or buyer.
An AI doesn't make more money by selling you a more expensive house.
An AI doesn't make more money by rushing you into a bad deal.
An AI doesn't golf with the other agent and split referrals.
For the first time in real estate history, your agent's incentives actually match yours.
Our Values
🔍 Radical Transparency
No hidden fees. No steering. No "trust me." Everything in writing, everything explained, everything your decision.
⚖️ Aligned Incentives
We win when you win. Period. No structure where we benefit from your loss.
🤖 Technology for People
AI isn't here to replace human judgment. It's here to eliminate human commission.
💰 Equity is Sacred
That 6%? It's your retirement. Your kids' college. Your freedom. We treat it accordingly.
This Is Not a Company. This Is a Movement.
We're not here to take a slightly smaller cut.
We're here to burn the entire commission structure to the ground.
We believe:
- Your equity is YOURS. No one deserves 6% of your life's biggest asset for a month of part-time work.
- Information should be free. MLS access, comps, market data—all of it.
- Technology should reduce costs, not pad margins. When the work gets easier, the price should drop.
- Alignment matters. Your agent should win when you win, lose when you lose.
- Transparency is non-negotiable. Every fee explained. Every option presented. No steering.
The Legal Landscape Is Shifting
NAR Settlement (2024)
The National Association of Realtors settled a $418 million lawsuit over commission fixing. Buyer's agent commissions are no longer automatically bundled. The cartel is cracking.
DOJ Investigation
The Department of Justice is actively investigating real estate commission practices as potential antitrust violations.
State-Level Changes
Multiple states are introducing legislation to increase transparency in real estate fees.
The Moment Is Now
The legal walls protecting the 6% are crumbling. The technology to replace agents exists. The only thing missing was the movement. You're reading the beginning of that movement.
Join the Movement
Are you:
- A seller who got screwed?
- A buyer who got steered?
- A tech person who sees the opportunity?
- An FSBO warrior who wants backup?
- Just someone who's angry at paying $30K for bullshit?
You're one of us.
This isn't about making money. This is about burning down a corrupt system and building something better in its place.
"The 6% dies here."